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Responsible email marketing - how to be in compliance with
the Australian spam laws.
A look at the right and wrong ways to do email marketing and
explains how to make sure you comply with the new anti-spam laws
in Australia. We received an enquiry at Anchor this week from a
website developer who had been asked by a client to write a
program that went through the white pages and harvested the
email address of every hairdresser in Australia so that they
could send them an email advertising a new range of hair
dressing scissors.
The site developer needed to learn whether it was all right to
do this, and particularly whether it was in compliance these
days with the current Australian anti-spam statutes. In brief,
you aren't permitted to do that. The article considers proper
promotional e-mail activities and the impact of the recent laws
regarding spam.
Are you aware of what spam is? Electronic commercial messages
that you have not asked for are called spam. Email, instant
messaging and SMS are all included in this.
Why do businesses spam? In principal email marketing is a great
idea, you can reach thousands of potential customers with
incredibly small distribution costs compared with more
traditional marketing techniques such as fliers or brochures
delivered by post.
Some businesses send spam without even realizing that they are a
part of the spam problem. Others are very much aware that they
are a part of an international scam that is designed to make
money from unsuspecting victims.
Spam has caused workplace productivity to decrease, raised the
cost of operating computer networks, and generally annoyed
millions of computer users. As a result, governments from many
countries either have already implemented laws to make spam
illegal or are in the process of enacting such laws.
Australian companies that do not obey this law can be sanctioned
with immediate infringement notices or assessed with large fines
on a daily basis. If you adopt accepted best practices, your
business should feel no impact from this legislation, however.
Both email that comes from Australia and that which is sent to
locations within Australia is covered by this legislation.
How to comply with the legislation. To be both responsible in
the way you send email marketing and comply with the new
legislation there are three simple steps: 1. Consent. The person
you are sending mail to must have expressed consent to receive
the mail. This is often implemented through Opt-in mailing
lists. Consent may be inferred based on an existing business
relationship with the person you are sending mail to. 2.
Identify. You must clearly identify the organisation that is
sending the email in any email marketing 3. Unsubscribe. You
must provide a working mechanism that allows the recipient to
opt out from receiving any future such correspondence.
Web Hosting, A Beginner's Guide
Using the internet for many people is a daily necessity,
whether it is for work, leisure, shopping or gaining
information. While many people are confident in how to use the
internet, and what it can do for them, most have little
understanding of how it works or what it takes to establish a
website. Every website on the internet starts out by using the
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Web hosting is basically the process of providing a connection
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Servers, while providing a place for websites to exist, also are
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In addition most web hosting service companies provide
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establishing and running a successful web site. In order to have
a website on the internet a hosting plan must be purchased from
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In order to have your own website you need to do more than just
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six bucks more than free.
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